Our Story

It all began with a glance. In 2003, Jessica noticed her mother’s skin was suddenly glowing like never before. “She looked radiant,” Jessica says. “She had been using a new cream, one that was totally natural.” Inspired by the transformation, Jessica started buying natural products off the shelf. But she had to choose between rich, lavish lotions of department stores or the heavy, greasy ones from health food stores that were good for the planet.

“I didn’t understand why you couldn’t have both together,” she says.

So, she set to work, beginning where many startup cosmetic businesses do, at her kitchen stove. She started by crafting the basics: scrubs, balms and bath salts, and her friends and family were thrilled with the results. It was clear to Jessica that this could be much more than a hobby. Her husband Lane thought so, too. In 2005, while Jessica went on a girls’ vacation to Italy, Lane went to work renovating their basement. To Jessica’s surprise, she returned home to find a fully equipped cosmetics lab waiting for her. Soon there after, she mastered a smooth, creamy and fully natural lotion, and focused her product line into face and body care, adding new products only when they met her strict standards for quality.

“I refuse to sell anything until I’ve tested it thoroughly and know it performs.”

In 2011, Lane joined Cocoon Apothecary full time as general manager and became the creative mind behind the 2015 launch of MALEchemy, a clean line of skin care products for men. They outgrew their basement and now operate in a 2,500 sq. ft. facility in downtown Kitchener complete with a retail store. Cocoon Apothecary can be found in stores and websites throughout North America.

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